Australian SMS marketing rules every SMB should know in 2026
Spam Act, opt-outs, sender IDs, business hours — a plain-English guide to staying out of trouble.
SMS converts brilliantly in Australia — open rates of 95%+ — but the Spam Act 2003 has teeth, and ACMA fines have jumped sharply in the last two years.
Three rules to live by: (1) only send to people who've opted in (a tick-box on a form is enough — don't assume because someone's a customer they want texts); (2) include an opt-out option in every message; (3) identify your business clearly.
Dave handles all three for you automatically. Every message that goes out has a STOP keyword, a recognisable sender, and a record of when and how the recipient opted in.
Bonus tip: don't send marketing SMS outside 9am–8pm local time. It's not technically illegal but it tanks your reputation faster than anything else.
